Résumé
Objective and interest of the work: This study focuses on the application of artificial intelligence in the tourism sector to improve the consumer experience in a significant way through the work developed by different organizations to increase social innovation. The objective of the study is, on the one hand, to present an analysis of the literature to determine good practices in the sector, and on the other hand, to analyze data about the tourism sector based on models of collaboration between Administration, Universities and the State to promote innovation in the commitment to sustainable models. Methodology design: S e conducted an analysis of experiences that demonstrate the existence of collaborative practices promoted by different public and private institutions to promote the use of technology in the tourism sector. A compilation of secondary sources was carried out to gather information on these initiatives. Results: The work shows that the topic is of interest to the scientific community and compiles the practices in Spain linked to the interest of organizations that are committed to new initiatives that help the competitiveness of tourism in Spain, with the use of artificial intelligence in the reality of the sector being incipient. Practical implications: New trends in technology are being applied in the growing and sustainable recovery of tourism over the long term in the wake of the numbers left by the COVID-19 pandemic. This is the fruit of a new school of thought that emphasizes cooperation for social progress.